How video can enhance your business or brand.

August 27th, 2021
male videographer with two female subjects filming on a video shoot in bendigo

There are many benefits of using Video for your business. Video can help to improve the SEO of your website, provide an insight into what you do and offer, explain complex ideas quickly & easily, show off products in great detail and make a lasting impression to present your business at its best.

Video is growing rapidly as consumers become more savvy and seek to find information quickly. The truth is video is the most powerful medium to use for your business to tell its story or get a message across easily. Combining visuals, audio, music, and text help connect to your audience and influence their decision-making.

Here are 5 reasons why you should be using professional video for your business.

1. Videos are more engaging

Man engaged with video on his phone while laying on couch

Videos are much easier to digest than text alone. Video’s ability to grab people’s attention makes it an excellent tool to hook more viewers and potential clients. A well-made video is a great way to elaborate on what you do and why people should do business with you and is far more efficient than a slab of text for an about-us page on your website.

It all comes down to the idea and the right execution. Video production isn’t just for your website either; we live in a world where businesses need to stand out! Video is so versatile that there are always new and innovative ways to use video in your business.

2. Video saves time and money

Manns arm wearing watch near laptop

Video allows you to get your message across quickly and easily, which means less time spent explaining yourself and more of a chance for people to engage with your business. Video is becoming the first point of contact for information online; this means that potential clients have already decided they want to find out about what you do before you’ve even had a chance to start talking to them.

For example, creating an effective sales video for your landing page or sales page can reduce the amounts of calls you may need to take or could help qualify your leads for better quality calls. A great training video can also save a company thousands in training costs, better yet it’s reusable!

3. It’s a great way of building trust.

Man shaking womans hand at desk

Video naturally builds rapport and trust with clients, potential customers, or partners. Watching a video can be more effective than reading about something because viewers have the opportunity to see how a person behaves, rather than just read their words on a page. It’s like getting a sneak peek of working with you before they have even had the first call with you. They get a good gauge on who is on the other side of the phone or what the culture is like at your company. It lets clients and potential customers get a feel for who you are as an individual or company.

4. Explaining with the power of video

Man filming himself explaining something

Rather than telling your audience about what you do, why don’t you just show them? Video can convey information to a target market in a way that’s understandable, memorable, and engaging. It is a great way for communicating with new audiences and has been proven to be a much more effective way of conveying how-to guides, tutorials, explainers, and other educational content. It explains complex ideas quickly and easily, allowing viewers to absorb information on their own time and in a way that’s memorable.

5. Video gives your brand the edge it needs to get seen

Woman on a video production set surrounded by lighting equipment  getting interviewed.

Video’s popularity has grown tremendously in recent years, which means that your audience will expect you to have a video. Video production is the best way to give your business or brand an advantage against its competitors.

It is important not to rely on low-quality or DIY video production as it could have a negative impact on your business. Video is a powerful tool that deserves to be treated with respect and attention to detail. Video production companies know the importance of this and use the right equipment, along with their experience directing, scripting, lighting, and cutting together to deliver a quality product that gives your business an edge over other brands.

If you want more information about video, or if you are looking for professional video production, Media Group can help! Get in touch with us today to organise an exploration call and video strategy session to find how video can best be integrated into your business.

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